A prolific media executive devoted to sports, gaming, publishing, social media, and strategic marketing services, Dallas Santana has over 20 years of experience with direct dealing and executive producing programming with major sports and media enterprises including over 350 episodes completed for airing on Fox Sports, Fox+, Viacom, CBS, ABC, Direct TV, Dish Network, Amazon Prime, Hulu, SKY TV ( UK) and broadcasters in over 60 countries worldwide. He has executive produced travel lifestyle shows which now air on Amazon Prime.
He has worked overseeing campaigns in media with Coca Cola, Lotus Cars, Conde Nast, Disney, Twitter, Facebook, Instagram, Microsoft, XBox, MGM, Hard Rock Hotels, Samsung, and sports organizations and athletes in NASCAR, Indy Racing, NFL, NBA, and the UFC. He has projects or completed projects with a Stan Lee Franchise, co-produced an action TV series with the heirs to James Bond, co-produced a CBS/Viacom TV series with the co-producers of the Twilight Movie Franchise, overseen ventures and athlete campaigns in Indy Racing, ASP (Association of Surf Professionals), AVP (Association of Volleyball Players) worked alongside campaigns with Olympic athletes and was marketing executive with a NASCAR race team to mention a few of his credentials in sports. In 2018 Dallas helped executive produce and add syndication and consulting for the TV series "Digital Innovators" which is filmed often at NASDAQ studios, NYSE (New York Stock Exchange), and highlighted in airings on regional networks with Fox Business, CNN, and Bloomberg. Blockchain Media: Dallas has helped his clients leverage these relationships alongside the exploding global blockchain fueled tech innovation companies and has been sought out from around the world to help companies in this space created partnerships with dozens of media companies, family offices, and global fund syndication networks investing in this space. Blockchain media powered projects worked on in media ventures include video streaming movie platform Tatatu, sports TV streaming platform MyTVChain, Video game Platform Refereum, social media platform YouNow ( Props Token), South Korean's leading messaging app Kakao, cryptocurrency exchange Binance, and leading ventures with many of the premier blockchain media and fintech companies in the world. He was born on a 66-acre farm in New England, played semi-pro football ( running back ) in the EFL, and worked his way out to the west coast where he attended AFI and UCLA in film studies and film directing programs after studying Business Administration at Northeastern University in Boston, Massachusetts.
His passions include supporting veterans projects (his father, grandfather, and great grandfather are all US combat veterans).